Marketing and Advertising Vocabulary Exercises (CEFR B2)

Marketing and Advertising Vocabulary: Word List and Examples Learn B2-level vocabulary for discussing marketing strategies, branding, and advertising campaigns. Word List brand, branding, target audience, market research, campaign, slogan (a memorable catchphrase), tagline, endorsement (public support from a celebrity), sponsorship, promotion, publicity, viral marketing, influencer, engagement (audience interaction), demographic, niche market, brand loyalty, consumer behavior, product placement, call to action, conversion rate, impression (a single ad view), click-through rate, budget allocation, competitive advantage, market share, rebranding, unique selling point, word of mouth, brand awareness, customer retention. Examples: The campaign’s slogan became instantly recognizable across the country. They hired an influencer to help boost brand awareness among younger consumers. Effective market research helped them identify their target audience precisely. The company’s unique selling point is its commitment to sustainability. Remember: «brand awareness» (how well people recognize a brand) and «brand loyalty» (how likely customers are to keep buying from that brand) are related but distinct marketing metrics.